It is not a secret that pomegranates are not only delicious but also offer many health benefits. However, not many know about the origins of some of the world's best pomegranates and cultural significance of this amazing fruit. Today, we would like to introduce you to the birthplace of a product we are very proud of - Organic Ruby Pomegranate Juice.
Did you know, there is a whole festival in Azerbaijan dedicated purely to pomegranates? On the first weekend of October each year the biggest Pomegranate Festival Nar Bayrami is celebrated in the Goychay region of Azerbaijan.
First things first, let's talk about this incredible festival. Goychay, known as Pomegranate Capital, turns into a pomegranate wonderland with vibrant colors, fragrant aromas, and celebrations. Farmers come together to showcase their best fruits and vendors and artists set up elaborate pomegranate-themed displays and products.
You can try freshly squeezed pomegranate juice, prepared right before your eyes, and taste many traditional foods made with pomegranate as a key ingredient. The festival has such a prominent cultural significance that it has been recently added onto the UNESCO intangible cultural heritage list.
So, why is the festival held in Goychay? Goychay, also known as the "Pomegranate Capital" of Azerbaijan, is home to the most fertile soil in the country. This soil provides the perfect conditions for growing the most generous and vibrant pomegranate trees. Pomegranates grown on these trees are known for their premium flavour, colour, and nutritional content. Other pomegranates simply do not compare in quality!
Now, while sunny Azerbaijan may be quite a long way away, you can enjoy Goychay’s premium pomegranates, without leaving your house! We have brought you Organic Ruby Pomegranate juice, the finest organic pomegranate juice straight from those very groves in Azerbaijan!
Organic Ruby is made from carefully selected organic pomegranates grown in Goychay, cold-pressed and packaged right away for maximum freshness and flavour. It has no added sugars or preservatives and is not from concentrate! It's the best pomegranates have to offer, packed with the essence of the festival and the love that goes into each sip.
With its deep ruby-red color and tantalizing aroma, it captures the spirit of the festival in a bottle!
Grab a bottle of Organic Ruby today to enjoy directly, or add it to drinks and meal recipes.
Celebrate the joy of pomegranates, indulge in the magic of the festival, and let Organic Ruby bring a little piece of Goychay flavour and heritage into your home.
